Powered by Pride

The Pride Store is a place where LGBTQ+ people and allies could find gear that speaks to them. Led by Intelligent Deals LLC, The Pride Store is a curated marketplace celebrating queer creativity, identity, and community.

At our core, we’re about more than just merch—we’re here to uplift LGBTQ+ creators, support businesses that give back, and make it easy for you to shop with purpose. Whether it’s statement-making apparel, everyday essentials, or gifts that actually get us, The Pride Store is your go-to destination for gear that’s as unapologetic as you are.

Whether you’re here to shop, discover new brands, or just explore, we’re glad to have you along for the ride.

What Makes The Pride Store Different?

  • Queer-Owned & Community-Focused

    We feature a growing list of LGBTQ+ products, businesses, creators, and allies.

  • Pride All Year Round (Not Just in June)

    No rainbow-washing here. We support our community every day, not just in June.

  • More Than Merch—It’s a Movement

    Every purchase helps amplify LGBTQ+ creators and businesses.

Intelligent Deals

Intelligent Deals LLC, a cutting-edge hybrid marketing and e-commerce agency, brings unparalleled expertise in introducing emerging brands to highly sought-after, niche platforms and consumers. Specializing in seamless integration and strategic exposure, Intelligent Deals has successfully propelled numerous brands to the forefront of their respective markets.​